Ivoren

I developed the concept as an exercise in how strong branding can support a simple, clean app interface. I created the name, logo, brand direction and visual language, presented through a focused landing page and a small set of app interface screens.

The app presents a simple overview of a user’s total assets, net financial position and liabilities, while category-level views allow users to move deeper into Investments, Bank Accounts, and Wallets & Cash to understand the balances behind each part of their financial picture. The experience is designed to feel clean, fast and easy to read, with simple colour-coded categories that connect directly to the wider brand language.

The visual direction is built around the contrast between organic, flowing forms that represent the aggregation of assets and a more controlled, structured interface for the financial information itself. Translucent sculptural forms combine soft lavender, blue and green accents to create a more premium, editorial feel.

AI-assisted image generation was used as part of the visual exploration and as an exercise in developing my AI-assisted creative workflow. It helped produce the organic glass-like forms used throughout the brand, which were then selected, refined and art-directed within the wider composition — supporting the product rather than defining it.