A group of six people in a gym, some lifting weights and others using exercise machines.

A group of colourful fitness equipment, including weights and mats, arranged on a gym floor.

Web Design / Creative Direction

Fit-Blaster.com

Web Design & Creative Direction created for one of the most popular Greek fitness & wellness portals.

FitBlaster has been operating in the online eco-system for more than 7 years, established as the leading fitness portal in Cyprus with growing popularity in Greece. Establishing a strategic partnership with BLEND Digital it was aimed to take it to the next level with a complete make-over of its online and offline brand, and a modern new web portal with a completely new user experience and functionality options.

I was responsible for the initial look & feel of the website design of the portal, as well as the overall Creative Direction of the new brand online, working closely with the design and development teams ensuring a high-quality and consistent look across all platforms.

Role

Creative Direction
Web Design

Client

FitBlaster
Cyprus

Agency

BLEND Digital Agency
Cyprus

Year

2016

A person lifting dumbbells in a gym, with a focus on strength training and fitness equipment.

Push-up exercise with a woman in a gym, demonstrating strength training, surrounded by gym equipment and other workout activities.

Two fit athletes, a man and a woman, standing against a grey wall, with labels pointing to their muscles and clothing.

A modern gym website with images of workout equipment, interior spaces, and fitness-related content.

Mobile and tablet screens displaying a gym class and location map with gym images and contact details.