Emma Watson

Crafting a playful and artistic personal brand.

One of the most exciting accounts I had the pleasure to lead during my career, was for the famous actress Emma Watson when I was working at Lightmaker UK. In 2008 we took upon the challenge of re-branding the actress's online image with a new logo, a new website and a new illustrated style inspired by her own art and her interests, at the time. 

 A lot of time was spend on research, moodboards, and concept designs as well on illustrations associated with the brand. Logo suggestions were also presented to go along.

Adobe, the company that makes software such as Photoshop, in 2008 wanted to sponsor a microsite for one of our clients to be used as a promotion of their latest Adobe Flash software release. The microsite was to be created purely with Adobe Flash, using their latest innovative design tools. For this I came up with a concept for an interactive Christmas microsite which provides digital gifts to the fans of Emma Watson.

We decided to use the new 'bones' feature of Flash, and so the challenge here was to create a tree that is broken into a few parts, but linked and coded in such way for users to be able to shake it and receive their gifts. In addition, I fully illustrated all elements to be used.