A digital playground for fashion by designers, illustrators and artists.
I was approached to create a clean and user-friendly design for the online store website of the Tshirt Store, a small chain of fashion stores in the UK that sell exclusive creative designer t-shirts.
After a good feel for the style, the attitude and the interior look of the stores and the t-shirt clothing lines, I wanted the overall look and feel of the website to be very much in-line with that feel. So my approach was a simple layout with clear structure but with plenty of small details that make the difference. Subtle texture work, plenty of colour, simple 3D elements and an art-gallery feel for how the clothing products are presented on the page, reflecting the artistic side of the stores.