Awards Digital Activation

For the sixth year in a row, Stoli Cyprus worked with BLEND Digital to support the Stoli Original Bar & Club Awards, an annual competition celebrating some of the most original bars and clubs in Cyprus.

My role focused on the overall creative direction and the design of a new website experience based on that year’s brand direction. The challenge was to create a refreshed digital presence for the awards while improving the registration and public voting journey across desktop and mobile.

I also designed the UX for the voting system and helped shape the on-location voting experience, allowing people to vote during venue promotions and event-related activations. The platform needed to feel campaign-driven, easy to use, and flexible enough to support future annual themes without rebuilding the core experience each year.

Alongside the website and voting experience, the wider digital activation included event promotion, voting results handling, social activity, and live posting during the awards ceremony.

The result was a more complete digital event experience that supported participation before, during, and after the awards — connecting the website, voting journey, on-location engagement, and live event communication under one campaign direction.