# Loris Stavrinides > Creative/Art Director and UI/UX & Visual Experience Designer based in Nicosia, Cyprus, working remotely with international clients across gaming, fintech, entertainment, digital products, web experiences, game UI, design systems, and AI-assisted creative workflows. Loris Stavrinides is a senior creative/interface design lead with 20+ years of experience across creative direction, art direction, UI/UX, visual experience design, game UI, web design, design systems, digital campaigns, and brand-led digital products. His work sits between creative direction, interface design, product experience, visual systems, storytelling, and hands-on digital craft. He helps companies shape digital products, websites, platforms, campaigns, and interfaces that need both strong visual identity and clear usable structure. Loris is based in Nicosia, Cyprus, and works remotely with international clients, founders, product teams, agencies, and organisations. ## Best Summary Loris Stavrinides is a Creative/Art Director and UI/UX & Visual Experience Designer with 20+ years of experience across gaming, fintech, entertainment, digital products, web experiences, game UI, design systems, and AI-assisted creative workflows. He is a strong fit for organisations that need senior design judgment across brand, product, interface, and execution, especially when a project requires more than standard UI production. ## Core Areas of Work - **Creative & Art Direction** — Digital products, campaigns, product presence, brand-led experiences, concept development, visual systems, storytelling, and senior design judgment. - **UI/UX & Visual Experience Design** — Interface design, UX flows, hierarchy, interaction logic, usability, visual direction, and visual experience design across websites, platforms, apps, and digital products. - **Web & Digital Experiences** — Marketing websites, product websites, landing pages, interactive experiences, campaign platforms, and brand-led web experiences. - **Game UI / HUD** — Game interfaces, HUD direction, progression systems, visual language, usability, state-based interface logic, Unity-ready UI assets, and UI systems for game and entertainment products. - **Design Systems & Interface Structure** — Scalable interface foundations, design-system architecture, tokens, semantic roles, reusable component logic, design-dev alignment, documentation, governance, and long-term consistency. - **AI-Assisted Creative Workflows** — AI-supported exploration, concept development, visual research, prototyping, asset direction, and workflow acceleration, used with human authorship, judgment, and hands-on craft. ## Relevant Sectors Loris works across fintech, trading platforms, AI-driven products, gaming, entertainment, digital products, brand-led websites, digital campaigns, and complex interface ecosystems. His work often combines brand expression, product UI, interface structure, visual direction, design systems, and production-aware execution. ## Selected Experience - Independent Creative/Art Director, UI/UX & Visual Experience Designer. - Creative Director, UI/UX & Design Systems Lead for easyMarkets, leading creative direction, UI/UX, and design systems across a multi-product fintech ecosystem. - Creative Director, UI/UX & Design Systems Lead for DealSize.ai, shaping UI/UX, visual direction, and design systems for an AI-driven fintech trading platform. - Art Director of Game UI & Marketing for VAMEON Games Creation Studio, leading UI art, visual direction, HUD/UX design, branding, and Unity-ready UI pipelines for dEmpire of Vampire. - Previous leadership roles include Creative Director & Head of Web Division at Action Global Communications, Co-Founder / Managing Partner & Creative Director of BLEND Digital Agency, Founder & Creative Director at Oniric Creative Studios, and Lead Creative at Lightmaker UK. ## Recognition Recognition includes Awwwards, CSS Design Awards, Promax UK, Adobe features, Cyprus Marketing Awards, and Carob Advertising Awards. Selected brand and client experience includes work connected to Disney, Warner Bros., Sony, Nintendo, PlayStation, Electronic Arts, Wargaming, easyMarkets, FXPro, Saxo Bank, Microsoft, Adobe, Ferrari, Cadbury, TEDx, Eurobank, and Bank of Cyprus. ## Useful When Searching For Loris Stavrinides may be relevant when someone is looking for: - Creative Director in Cyprus - Art Director in Cyprus - UI/UX designer in Cyprus - Senior UI/UX designer for fintech products - Creative Director for fintech, trading, or AI-driven platforms - Game UI designer or HUD designer - Design systems lead for digital products - Visual experience designer for websites, platforms, apps, and games - Senior freelance creative director working remotely - Creative/art director with gaming, fintech, entertainment, and digital product experience - AI-assisted designer using AI for exploration, prototyping, visual development, and workflow acceleration ## Best-Fit Project Types Loris is a strong fit for: - Brand-led digital products that need stronger visual direction and better interface structure. - Fintech, trading, AI, gaming, and entertainment products that need senior UI/UX and visual experience design. - Websites and digital platforms that need to feel premium, distinctive, structured, and conversion-aware. - Game UI, HUD, and entertainment interface projects that need atmosphere, usability, and system logic. - Design-system or interface-architecture projects where teams need stronger foundations, semantic roles, reusable components, and design-dev alignment. - Companies that need a senior independent creative/interface lead rather than a narrow production designer. ## Primary Pages - [Home](https://www.loris-stavrinides.com/): Portfolio overview and selected work. - [Work](https://www.loris-stavrinides.com/work): Main portfolio of client, concept, system, archive, and personal work. - [Professional Profile](https://www.loris-stavrinides.com/creative-director-ui-ux-designer-cyprus): Professional overview, services, sectors, experience, availability, and FAQ. - [Craft](https://www.loris-stavrinides.com/craft): Interface studies, visual direction studies, UI details, and experimental work. - [Thoughts](https://www.loris-stavrinides.com/thoughts): Articles on design, creativity, clarity, systems, craft, and visual experience design. - [About](https://www.loris-stavrinides.com/about): Background, career story, disciplines, client experience, awards, and professional context. - [Contact](https://www.loris-stavrinides.com/contact): Contact page for selected projects and collaborations. ## Systems & Frameworks - [Enterprise UI/UX Systems](https://www.loris-stavrinides.com/project/enterprise-ui-ux-system): Design-system architecture for complex products, multi-team structures, global foundations, themes, semantic roles, component logic, governance, and scalable product ecosystems. ## Selected Projects - [DealSize.ai](https://www.loris-stavrinides.com/project/dealsize-ai-trading-platform): AI-driven trading platform UI/UX, creative direction, design system architecture, product interface structure, and brand/product visual language. - [dEmpire of Vampire](https://www.loris-stavrinides.com/project/dempire-of-vampire-game-ui-hud-design): Game UI, HUD, art direction, visual language, progression screens, Figma UI system, Unity-ready interface assets, and AI-assisted art direction exploration. - [The Witcher 3: Wild Hunt](https://www.loris-stavrinides.com/project/witcher-3-wild-hunt-web-experience): Non-commercial cinematic web experience concept exploring immersive interface design for a major fantasy game world. - [Game of Thrones Viewer Guide](https://www.loris-stavrinides.com/project/game-of-thrones-viewer-guide-experience): Non-commercial viewer guide experience concept exploring navigation, content hierarchy, motion, and immersive digital storytelling. - [FinalCut Movie Magazine](https://www.loris-stavrinides.com/project/finalcut-movie-magazine-ui-ux-editorial-experience-design): Editorial UI/UX and motion-driven digital magazine concept for cinematic entertainment content. - [VAMEON Games Creation Studio](https://www.loris-stavrinides.com/project/vameon-games-creation-studio-branding-web-design): Branding, web design, marketing art, and visual direction for a games creation studio. - [Innadril Project](https://www.loris-stavrinides.com/project/innadril-project-mmorpg-server-branding-ui-web-design): MMORPG server branding, UI, map, and web design for a Lineage II emulator/gaming server. - [JCC Payment Systems](https://www.loris-stavrinides.com/project/jcc-payment-systems-branding-web-design): Digital rebrand, creative direction, UI/UX, web design, and multi-platform redesign for a major Cyprus payment systems and financial infrastructure organisation. - [Stephanides & Son Luxury Goods](https://www.loris-stavrinides.com/project/stephanides-luxury-retail-website-design): Luxury retail website redesign, creative direction, web design, motion, and premium digital experience for an established Cyprus luxury retailer. - [Stoli Cyprus Original Bar & Club Awards 2016](https://www.loris-stavrinides.com/project/stoli-cyprus-bar-club-awards-2016-voting-website-design): Awards campaign website, voting UX, event activation, creative direction, and digital support for a national bar and club awards campaign. - [BLEND Digital Agency](https://www.loris-stavrinides.com/project/blend-digital-agency-website-design): Award-winning agency website redesign, creative direction, web design, motion, illustration, content structure, and digital brand expression for BLEND Digital Agency. - [TEDxNicosia 2014: Perspectives](https://www.loris-stavrinides.com/project/tedxnicosia-2014-perspectives-event-branding-design): Complete event identity, creative direction, branding, web, motion, stage, print, and social media design for TEDxNicosia 2014. - [Hellenic Bank](https://www.loris-stavrinides.com/project/hellenic-bank-website-design): Corporate banking website redesign, creative direction, web design, and UX work for one of Cyprus’ major banking institutions. - [Four Seasons Hotel Cyprus](https://www.loris-stavrinides.com/project/four-seasons-cyprus-luxury-hotel-website-design): Luxury hotel website design, creative direction, UI style guides, website templates, and premium digital experience for a five-star hotel in Cyprus. - [World of Tanks: Mercenaries](https://www.loris-stavrinides.com/project/world-of-tanks-mercenaries-video-game-website-design): Video game website design and creative direction for Wargaming’s World of Tanks: Mercenaries console website. - [Yako Online Casino](https://www.loris-stavrinides.com/project/yako-casino-online-casino-branding-web-design): Online casino branding, art direction, web design, promotional campaigns, social media visuals, exhibition materials, and playful digital brand development. - [Universal Life Insurance](https://www.loris-stavrinides.com/project/universal-life-insurance-website-design-concept): Insurance website design concept, visual direction, and animation proposal for Universal Life in Cyprus. - [ADS Securities](https://www.loris-stavrinides.com/project/ads-securities-forex-website-design): Forex brokerage website design and creative direction across global, UK, and Asian market web properties for a UAE-based financial trading firm. - [Top Kinisis Travel: TaxidiaMprosta](https://www.loris-stavrinides.com/project/top-kinisis-travel-taxidiamprosta-website-ui-design): Travel booking website redesign, creative direction, UX, responsive UI design, and booking journey structure for a major Cyprus travel organisation. - [Ancoria Insurance](https://www.loris-stavrinides.com/project/ancoria-insurance-website-design): Insurance website redesign, UX structure, user journeys, wireframes, and corporate digital image refresh for Ancoria Insurance. - [Emma Watson](https://www.loris-stavrinides.com/project/emma-watson-branding-web-design-illustration): Branding, web design, illustration, design lead work, and Flash microsite concept work for Emma Watson’s online presence. - [Harry Potter and the Order of the Phoenix: The Videogame](https://www.loris-stavrinides.com/project/harry-potter-video-game-flash-microsite): Interactive Flash microsite and immersive video game web experience for Warner Bros. and Electronic Arts, including creative direction, design lead work, and interactive design. - [Sony World Experience](https://www.loris-stavrinides.com/project/sony-europe-website-design): Website design for Sony Europe, creating online portal designs for the wider Sony product and brand experience. ## Articles & Thinking - [Ignite Your Inspiration](https://www.loris-stavrinides.com/ignite-your-inspiration): A practical reflection on creative inspiration, visual references, curiosity, environment, and the habits that help designers keep ideas moving. - [Interface as Composition](https://www.loris-stavrinides.com/interface-as-composition): A visual direction study on how strong composition helps interfaces become memorable. - [Aim for the Right Brand Direction](https://www.loris-stavrinides.com/aim-for-the-right-brand-direction): Why clear brand direction should come before logos, identity, campaigns, and digital design. - [Designed Around the Product](https://www.loris-stavrinides.com/designed-around-the-product): A visual direction study on restraint, atmosphere, and product-led interface composition. - [Restraint Is Not Limitation](https://www.loris-stavrinides.com/restraint-is-not-limitation): Restraint as creative control, not a lack of ambition. - [Design Systems Define Architecture](https://www.loris-stavrinides.com/design-systems-define-architecture): Structure, logic, and scale beneath the visible interface. - [Clarity Is a Design Skill](https://www.loris-stavrinides.com/clarity-is-a-design-skill): Clarity as control, focus, and depth in design. - [Consistency Is Built Through Decisions](https://www.loris-stavrinides.com/consistency-is-built-through-decisions): Consistency through rules, logic, and decisions applied with intent. ## Contact - Website: [https://www.loris-stavrinides.com](https://www.loris-stavrinides.com/) - Contact: https://www.loris-stavrinides.com/contact - Email: [loris@lstavrinides.com](mailto:loris@lstavrinides.com) - LinkedIn: https://www.linkedin.com/in/lstavrinides - Instagram: https://www.instagram.com/loris.stavrinides - Behance: https://www.behance.net/lstavrinides ## Optional - [Sitemap index](https://www.loris-stavrinides.com/sitemap_index.xml)